Guide to Sales Management Tools
Over the past decade, Sales Management tools have become an integral part of any sales organization.
CRM’s are now a central tool for Sales Managers and Directors to monitor their performance and manage their accounts and leads. Additionally numerous other tools enable reps to ensure they reach their quota, by providing sales intelligence (like Squirro), market data, competitive analysis or lead management and generation.
Choosing the proper tool is therefore extremely important and more and more difficult. In this “Sales Management Tools and Glossary” we provide you a basic overview of some of the most known tools on the market as well as a few pointers on what you should ask yourself before making any purchase.
There’s a Tool for That - TinyPNG.org
But one thing is as easy as pie: keep your images file sizes small.
Enter TinyPNG.org. A service that trims a lot of fat from your PNG images without a noticeable difference in quality.
Let’s see an example:
The Squirro logo, as saved by Photoshop CS6, 20.6 kilobytes
Now the same image, optimised with TinyPNG.org, 9.7 kilobytes
Thats a 53% reduction, and I can’t see a difference. Can you?
There are other tools out there. OptiPNG and pngcrush both reduce the above Photoshop image by about 13%. While these clearly can’t keep up with size reduction, both are open-source and command line tools. You can easily include them in scripts and applications. For example you can automatically optimise all of the png files that your users upload. With TinyPNG this is not feasible, as you have to go to their site and optimise them manually.
Its also important to understand that TinyPNG reduces the numbers of colours in your image. So there may be cases where an optimised image looks worse. But I yet have to see such an example.
So, go ahead and speed up your site. Run all of your sites PNG’s through TinyPNG.org. It’s easy & free, but don’t forget to donate and keep panda George happy.
What tools are you using to reduce your file sizes? Do you know of a tool that can beat TinyPNG?